USA Triathlon makes history with CBD firm team-up

A US national sport governing body has teamed up with a CBD manufacturer – the first partnership of its type in the Olympic and Paralympic Movement.

USA Triathlon has signed a four-year deal with Colorado-based Pure Spectrum CBD.

A statement by Pure Spectrum says it is the first cannabis company to partner with a major sports organisation following its sponsorship of the 2018 Reebok CrossFit Games.

Rocky Harris, chief executive officer at USA Triathlon, said: “With its athlete-first approach and proven commitment to safety, quality and accuracy, Pure Spectrum is a clear leader in the growing CBD industry.”

USA Triathlon has signed a four-year deal with Pure Spectrum CBD

He added: “We are partnering with Pure Spectrum to help educate triathletes of all levels about CBD and to provide a fully vetted CBD option.”

“(Pure Spectrum) products are made from industrial hemp containing no THC.

“They apply strict third-party testing protocols to assure the products are pure.

“They are completely transparent by posting batch-specific test results for every product they sell.

“Pure Spectrum goes through extensive and rigorous testing to ensure all products are 100 percent free of THC or any banned substance.”

Pure Spectrum also sponsors more than 100 professional athletes including Australian UFC fighter Megan Anderson and six-time Obstacle Course Racing (OCR) World Champion Hunter McIntyre. 

“CBD is my not-so-secret weapon,” said McIntyre, who also competes in triathlons and the 2019 CrossFit Games.

“With Pure Spectrum in my corner, I know I can train harder and run faster — and that my recovery time is going to keep me on my training schedule.”

CBD’s presence in the sports industry is growing and Numerous sports stars have endorsed CBD as effective non-opioid pain relief.