Shopify goes green with CBD-friendly platform

E-retail giant Shopify has announced new features to help US merchants sell hemp and hemp-derived CBD products online or in stores.

The multi-channel retail platform says US-based retailers of all sizes can launch and grow their businesses by combining Shopify’s CBD-specific shipping, marketing, payment and online presence tools

Harley Finkelstein, COO of Shopify, said: “Shopify has unmatched expertise in emerging industries, along with the resources merchants need to be successful in the fast-growing market of hemp-derived CBD products in the US.”

“Shopify’s reliable technology and extensive partner network means that businesses can ride the wave of demand for these products and give consumers more choice.”

Cannuka, a firm which combines cannabis with Manuka honey, is using the platform to sell hemp-derived CBD products.

Cannuka founder Michael Bumgarner

Founder Michael Bumgarner said: “As a business in the emerging CBD industry, we needed a platform that was reliable.

“It feels good to finally have a partner we can rely on to help us grow our CBD business.”

Roger Wason, Director of eCommerce for Josie Maran Cosmetics, added: “This is an exciting time for the CBD skincare industry.

“Consumers are eager to connect with us and try our Skin Dope products.

“Until recently, we didn’t have a simple solution to manage and sell our CBD Oil and Hemp Seed Oil assortment online.

“Shopify has helped us focus more on our relationships with our consumers and growing our business.”

The global cannabis market is set to achieve a market worth of $66.3 billion by 2025.

The global prediction by Grand View Research says the projected growth is due to emerging factors such as growing interest in legalisation across the world and the rise of medical cannabis.