Charlotte’s Web strikes deal with major supermarket chain

Leading hemp CBD extracts supplier Charlotte’s Web has announced US retail giant Kroger has begun carrying its products throughout the US.

Charlotte’s Web hopes to roll out its products to a total of 1,350 store locations in 22 states.

A company press release claims it is the largest distribution ever through a single retailer.

Kroger stores that will carry CBD products include Kroger, Dillons, Fry’s, Fred Meyer, King Soopers, Mariano’s, Pick ‘n Save, QFC, and Smith’s.

“Since its founding, Charlotte’s Web has been on a mission to make CBD products available for as many people as possible,” said Deanie Elsner, CEO of Charlotte’s Web.

“This distribution reach through Kroger’s market-leading network of grocery stores is an enormous contributor to our mission. 

“We are very appreciative of Kroger and all of our channel partners for the continued progress in expanding access to hemp-based health and wellness products.”

In total, Charlotte’s Web is now shipping to five mass retailers covering 22 states. Combined with specialty retailers, the company’s retail distribution in the United States now surpasses 8,000 locations.

Growth industry

By 2023, The Marijuana Business Factbook projects that total retail cannabis sales in the US could reach between $25 billion and $30 billion annually.

New York-based investment bank Jefferies Group LLC estimates the current legal cannabis market is valued at $12.3 billion.

In May, market research and consulting company Grand View Research produced a report stating the global legal cannabis market size is expected to reach $66.3 billion by the end of 2025.