Popular desert manufacturer Ben and Jerry’s has vowed to put a cannabis ice cream on supermarket shelves as soon as the US relaxes laws on CBD products.
Bosses at the Vermont-based factory say they are keen to see US officials drive through legislation that will make cannabidiol – the non-psychoactive chemical compound of marijuana – a legal additive to food and drink.
The country’s Food and Drug Administration (FDA) presently bans the use of CBD in any foodstuffs.
However, the company’s CEO, has made an appeal to a recent FDA-backed public hearing on the scientific data and safety of CBD.
Matthew McCarthy argues that direct demand from ice cream lovers should be taken seriously.
“We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our pint slices,” he stated.
“We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben and Jerry’s way.”
He further encouraged customers to send their comments to the FDA as the investigation continues over the legalisation of CBD products at a federal level.
Ben and Jerry’s joins a list of well-known US brands pushing the CBD issue with the authorities.
Recently, the founder of the Jelly Belly Company – David Klein – added CBD-infused jelly beans to his production line, only for Jelly Belly to then issue a strong statement distancing itself from Klein’s product.
Bosses said that it “would currently be illegal for Jelly Belly” to produce such a confectionary.