How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

Even though the decision might appear illogical at first glance, several cannabis companies have included marijuana seeds in their range of product offers. One might ask why marijuana businesses would encourage users to produce their own marijuana. There is a sense in this though; take into account how people who cultivate their own vegetables still buy fresh vegetables at a market or grocery store.

“Tomatoes are grown by everyone who has a home garden in the spring and summer. However, 98% of the tomatoes they purchase come from a shop, according to Carl Giannone, co-founder of Trade Roots, a cannabis business with headquarters in Wareham, Massachusetts, and a direct-to-consumer seed business. “I want to let the tomatoes develop if it encourages people to purchase tomatoes.”

Thanks to a modification in government policy, more businesses are providing seeds. For some, the decision can be financially advantageous, while others are making it to foster brand loyalty and genetic sharing. Cookie’s co-founder and CEO, Berner, made the announcement at MJBizCon in November that the company would start selling seeds for home cultivation.

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

The day after Thanksgiving, on Black Friday, Cookies opened its seed bank. The launch “broke several internal records,” according to Berner in an email to MJBizDaily. The demand is unquestionably present and has been high, he continued.

Berner’s strategy is to assist cannabis enthusiasts in increasing their zeal. We want everyone to feel confident in their ability to learn more about the plant and advance their education in growing, he wrote. Purchasing clones is only one aspect of it. From beginning to end, the experience is what matters.

Marketing Is Crucial

Ryan Douglas, a Florida-based cannabis cultivation expert, claims that when the U.S. Drug Enforcement Administration made it clear that selling and distributing cannabis seeds across the country is legal, the cannabis seed industry became a more attractive prospect last year. Law-abiding cannabis businesses would be prudent to take advantage of this opportunity, he said in an email to MJBizDaily.

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

“A former regulatory murky area is now crystal obvious,” he said. According to Douglas, the chance will depend on marketing. He wrote, “You won’t sell any seeds if you have incredible cannabis genetics but no one knows you exist. “This prospect can create a compelling business model for firms with recognizable brands that consumers identify with uncommon kinds or high-quality cannabis,” says the report.

A well-pollinated plant can produce thousands of healthy seeds, and Douglas claims that cannabis sellers charge anything from $5 to $20 for each seed. That’s considerably better than conventional horticulture, where a 20-cent vegetable or flower seed is seen as expensive.

“Seed production may be a successful addition to any cannabis cultivation business,” Douglas said of seed suppliers. “Given the going rate for good genetics and the sheer quantity of seeds produced from a modest grow room.”

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

The one drawback, in Douglas’ opinion, is that the production of cannabis seeds currently cannot compete with asexual vegetative plant propagation, in which nurseries sell clones to growers, because sowing one hundred seeds of a particular variety can lead to multiple phenotypes and unpredictable genetic results.

High Tide’s Foray

After the DEA determined that seeds meet the legal threshold of hemp, which is less than 0.3% THC, High Tide, a Canadian cannabis merchant, said in December that it will start selling marijuana seeds in the US. Raj Grover, CEO of High Tide, stated that the company’s primary seed client is between the ages of 19 and 35.

Federal legislation dictates that seeds cannot be sold for germination in the United States; only for the novelty. Grover declared, “Seeds present a fresh and fascinating additional vertical for us. “Our objective has always been to improve and expand our integrated value chain and give our consumers a whole cannabis experience,” the company said. No seeds are produced by High Tide.

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

A licensed seed manufacturer in the United States is where the corporation purchases its seeds. Grover concurred with Douglas that the key to making this a successful move is having a great brand and reliable genetics. According to him, “We want to earn our customer’s trust in the seed business just as they have in us for consumption accessories and CBD goods.”

As a result, we only choose the best and most prestigious brands of seeds. High Tide, according to Grover, has no plans to expand its product range with clones or young plants. He continued, “We are just targeting the products that can be quickly incorporated into our present ecosystem and infrastructure. Additionally, as has always been our strategy, we are retail-focused.

Highlighting The Breeder

Giannone and Trade Roots in Massachusetts want to sell seeds at their shop that are related to what they are doing in their growing operation. If a consumer purchases a flower variety they like, they may be able to locate the seed and attempt to grow it at home. However, not every strain is offered as a seed. Breeders are growers employed by the business.

How Marijuana Businesses Are Boosting Customer Loyalty By Offering Seeds To Customers?

Seeds are produced by the growers and sold via Trade Roots. In order for the consumer to identify the breeder, Trade Roots’ packaging credits those breeders with creating the strain. Their intended market for their seeds is the serious home gardener or the expert breeder who can take the seed and crossbreed it to create a new hybrid strain.

Giannone claimed that although selling seeds is not a major source of income, it helps cannabis breeders. The reason we carry those seeds, he continued, “is really to spotlight the breeder and to cast a light on what is really going on here behind the scenes and to educate the consumer to what a strain is and what breeding is.”

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