Skateboarding legend Tony Hawk has launched a CBD balm in collaboration with 1933 Industries.
In early November the Canadian cannabis company will release Birdhouse CBD Balm in partnership with the sports star’s Birdhouse Skateboards.
It is designed to target the active sports market and will be sold at dispensaries, wellness stores, skate shops and US specialty retailers such as Zumiez.
A press release from 1933 states that the sports world is rapidly embracing the use of CBD as a means of improving performance and recovery.
It adds the Birdhouse CBD balm is made from a blend of essential oils, arnica, peppermint, menthol and other natural ingredients.
Tony Hawk said: “The anecdotal benefits keep mounting and we believe that this market is underserved.
“The Birdhouse CBD Balm is our first collaboration with the team at Canna Hemp X and was created with skateboarders and athletes of all levels in mind.
“Sports like skateboarding require the highest quality recovery products to sustain longevity.
“We also hope to create awareness of the potential of CBD and in making natural products more accessible nationwide.”
1933’s distribution channels will be augmented by a new partnership with Eastern Skate Supply, the top domestic skateboarding distributor in the US, the company said.
“We are just starting to scratch the surface of the many applications associated with the cannabis plant and we are pleased to be part of a national conversation about its potential,” CEO Chris Rebentisch said.
Numerous former sportsmen and sportswomen have spoken about the benefits of CBD.
New England Patriots star Tom Brady says the sport should ‘explore’ CBD as an alternative to opioid pain management.
And two-time Denver Broncos Super Bowl champion Terrell Davis is advocating for the NFL to allow players to use CBD.